Normally visitors to your website are anonymous.
But what if you could tell which companies were visiting?
Being able to identify anonymous visitors helps you track existing clients and prospects from tenders (for example) and also help you identify completely new opportunities.
And what if you could identify companies visiting without:
- requiring the visitor to register on your website, or
- doing any website development, or,
- emailing them?
For example if over the last 2 months there are 25 pageviews from people at CCL Property specifically to your Real Estate practice group and you previously were working on a business development project with CCL it makes sense to follow up with them.
As part of our GA Enriched service (where we analyse and report on the origins of high value activity on your website at a staff and content level) we’re now able to identify the companies visiting your website.
It doesn’t matter where the visitor comes from: a search engine, someone on social media, or just someone who’s been forwarded an article by a colleague.
How it works
For any given period we can typically identify the company behind 25% – 30% of visitors for your law firm or accountancy firm.
Put this together with GA Enriched’s identification of the pages and areas of the website that are most important to you in business development terms – as we track what happens across extended visits – and it transforms your insights into both the market and your marketing.
Company names are identified using the enhanced GA tracking fragment already installed on your site (if you are already a Magnifirm GA Enriched client) with Magnifirm doing the setup work at our end.
No web development is required at your end and as identifying details about individuals are not gathered or reported on (only organisations) there are no data protection implications
Options
You choose:
- the reporting period you wish: monthly, quarterly, or annually
- Which areas or pages you want reported on: whole site, practice group pages, or individual pages
Magnifirm will also provide advice on which specific areas we recommend monitoring on your site based on the high value activity analyses we produce for you as part of GA Enriched (for example we know that practice group pages have a high correlation with high value activity).
You receive the details on visitors by email at the end of each period from our reporting team and you can also ask for filtering (for example, tell us to exclude lawfirms).
Pricing
Pricing is based on number of reporting site areas and frequency, as reports are manually compiled by our reporting team.
It ranges from basic whole site reporting annually (once a year we provide you with the details of companies visiting without specification of the area of the site) to premium reporting where you get a monthly report on say 2 different site areas (companies specifically visiting the two areas of staff profiles and practice group descriptions for example).
The price is per report with a 20% discount for each additional area/period. For example whole site reporting once a year is 1 report, or reporting on two specific areas quarterly would be 8 reports with second set of 4 reports discounted by 20%.
The company names module is billed quarterly – you can stop or restart the service at the end of any quarter.
Rabbit photo by Pásztor András 