Articles


Your professional services firm website has heritage value

Seven things that go wrong with professional services firms’ website ...

In providing website analytics for large numbers of legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results are often surprising. For example, the […]


Keeping your Google Analytics data clean

Keep it clean! How well is Google Analytics measuring your ...

When you report website metrics out of Google Analytics to a marketing committee or general manager at your firm how much confidence do you have in the data? Did you really experience a big lift in Users last month or was this based on bad data? Here are seven things we do to […]