Things have changed on the web since the mid ’90s. Swirly Flash-based introductions to websites went because website owners realized that avoiding delays and giving the user the ability to control their experience on your site is very important if you want them to keep coming back. PDFs however still […]
In a world where attention is increasingly hard to get from buyers, and content marketing has decimated traditional advertising, it seems like a good idea to spread the burden of writing articles as much as you can across your professional services firm. Yet how do you square this literary collectivism with the […]
In providing analytics reporting, we know that sometimes you want to be informed about something significant happening on your website when it happens – rather than when you happen to notice it. You only want to know if it’s significant (reporting by exception) and you want some brief context at […]
Syndication – the process of publishing your articles as a professional services firm on additional channels apart from your own website – is a simple question of ‘where’s the biggest audience?’ for many firms. There are of course more complicated questions about: what the syndication service gives you in terms […]
In presenting seminars on article writing for digital audiences to authors in professional services firms over the last 10 years we know there are some partners who are either publicly or privately sceptical about the value of search engine optimisation for their law or accountancy firm, and rightfully so in […]
We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]
Your own website’s performance can be measured with a wide range of metrics: Unique Pageviews, Sessions, Users, Bounce rate, Medium and Page just to name a few (all these examples from Google Analytics, the free analytics framework installed on most lawyer and accountant website). And by cross-tabulating these metrics there […]
How do you really know your lawfirm or accountancy firm’s articles are generating value? A perennial question, given the time that goes into writing articles for many lawyers and accountants, is how to identify the value created. You will sometimes hear that article writing is primarily ‘ a way of […]
In providing analytics for lawfirms and also in running some campaigns on behalf of clients we gain some insights about common issues that crop up on ad campaigns. While pay per click ads (Google search ads) are more common in plaintiff-facing law firms there are business law firms who run them […]
If you’re redoing the website for your professional services firm how should you go about choosing your developer and content management system? Our suggestion is always that you do it in this order: Which CMS platform? Does your prospective developer have significant experience with the CMS platform you’ve chosen? If cost is […]