Things have changed on the web since the mid ’90s. Swirly Flash-based introductions to websites went because website owners realized that avoiding delays and giving the user the ability to control their experience on your site is very important if you want them to keep coming back. PDFs however still […]
In presenting seminars on article writing for digital audiences to authors in professional services firms over the last 10 years we know there are some partners who are either publicly or privately sceptical about the value of search engine optimisation for their law or accountancy firm, and rightfully so in […]
In providing website analytics for large numbers of legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results are often surprising. For example, the […]