Google has announced that the current version of Google Analytics, Universal Analytics (UA), will not process new data from July 1st 2023. Instead, professional services firms using Google Analytics (most firms!) will have to migrate to Google Analytics 4 with a different user interface, data model and website data gathering […]
ASIC regulatory guidance now specifies web analytics as a requirement in distributing and issuing financial products In December 2020 ASIC issued a regulatory guideline (RG 274) for issuers and distributors of financial products to retail clients which specifically refers to using website analytics to monitor whether their products are reaching […]
Executive summary Professional services firms’ views about the usefulness of website analytics are changing in our survey data firms’ fee-earners are aware that LinkedIn or Google make money by analysing what people are doing on their websites but there was less recognition that the same benefits can accrue to professional […]
Why professional services firms need campaign tagging - with a downloadable campaign builder tool and importable Google Analytics report template
There’s an increasing push to show data to support market initiatives – and law firms’ or accounting practices’ largest source of data is actually customers and prospects interacting with their website’s articles, practice group profiles, and fee-earners. As in the 1980s, when firms were tinkering with software development around early […]
Website analytics faces a number of misconceptions in some law and accountancy firms, ranging from ‘not relevant as we revamped our website only 6 months ago’ all the way through to ‘analytics is mainly for ecommerce companies like Amazon – we’re not selling anything.’ The reason these misconceptions persist is […]
Previously we’ve written about the tradeoffs in choosing GA metrics when reporting on your professional services firm website. For example the advantages and disadvantages of users over sessions or weaknesses of pages/session as a metric. In this article though we’re going to consider how you can specifically use Google Analytics […]
Things have changed on the web since the mid ’90s. Swirly Flash-based introductions to websites went because website owners realized that avoiding delays and giving the user the ability to control their experience on your site is very important if you want them to keep coming back. PDFs however still […]
In providing analytics reporting, we know that sometimes you want to be informed about something significant happening on your website when it happens – rather than when you happen to notice it. You only want to know if it’s significant (reporting by exception) and you want some brief context at […]
We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]