Authors in law firms and accountancy firms are domain experts and spend a chunk of their working hours writing advice, so it may seem presumptuous to suggest how to write better. After all, they know more about their individual practice areas. However, having delivered Mondaq article writing seminars for years […]
Professional services firms suffer a unique commercial loss when fee earners leave compared to other businesses. Clients often have a close personal relationship with the departing fee earner in law and accountancy firms and the fee earner in turn is likely to have valuable knowledge about some of the most […]
Legal language is already difficult for the public to understand and hence many professional service firms commit time and budgets to training lawyers in plain English. Yet with native English speaking clients and prospects struggling to understand legal concepts and terms – and hearing American legal terms in TV soaps […]
Although it’s a question usually left unspoken, staff in professional services firms often assume article writing is just part of their training to write readable advice, learn more about their practice area (and earn CPD points), or is a more productive use of time when there’s no matter to work […]
In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]
Things have changed on the web since the mid ’90s. Swirly Flash-based introductions to websites went because website owners realized that avoiding delays and giving the user the ability to control their experience on your site is very important if you want them to keep coming back. PDFs however still […]
In a world where attention is increasingly hard to get from buyers, and content marketing has decimated traditional advertising, it seems like a good idea to spread the burden of writing articles as much as you can across your professional services firm. Yet how do you square this literary collectivism with the […]
Syndication – the process of publishing your articles as a professional services firm on additional channels apart from your own website – is a simple question of ‘where’s the biggest audience?’ for many firms. There are of course more complicated questions about: what the syndication service gives you in terms […]
How do you really know your lawfirm or accountancy firm’s articles are generating value? A perennial question, given the time that goes into writing articles for many lawyers and accountants, is how to identify the value created. You will sometimes hear that article writing is primarily ‘ a way of […]