Professional services firms analytics & marketing
Magnifirm Website Analytics
Look over the shoulder of clients and prospects
interacting with your individual fee earners and
website via advanced web analytics and act
on the insights
Mondaq Article Syndication
Widen the breadth of your online audience via Mondaq
(we provide Mondaq’s service in Australia and
New Zealand)
Seminars And Training
Help your staff communicate more effectively in their articles and on social media or learn how to use Google Analytics more effectively.
Optimise Marketing, Boost Productivity And Drive Revenue
See how Magnifirm website analytics can benefit…
- Leverage existing content better by identifying rewriting needs and linking opportunities for SEO
- Prioritise social media channels & understand what content shares best, and what kinds of visitors each channel drives
- Provide supporting justification to stakeholders for practice group page edits & prioritise pages most needing edits
- Measure ROI better on 3rd party marketing campaigns via syndicators and directories and justify to management
- Save time & effort with on-demand high quality reporting for marketing committees or BDMs - no IT help or analytics certification required.
- Make the performance of your largest marketing channel visible to the rest of your firm - and the impact of your digital marketing team
- Be alerted about need-to-know significant changes like an inadvertent error by a web developer which negatively impacts your online presence or an article which goes viral.
Resources
Our site contains a wide range of helpful articles for professional services firms - below and more here.
The current state of website analytics in professional services firms
Executive summary Professional services firms' views about the usefulness of website analytics are changing in our survey...
A guide and free tools for campaign (url) tagging for professional services firms
What is campaign tagging? Campaign tagging is about measuring how you get people to visit your website...
“But why should I write articles?”
Although it’s a question usually left unspoken, staff in professional services firms often assume article writing is...
Ten things most professional services firms don’t know about their website analytics
Website analytics faces a number of misconceptions in some law and accountancy firms, ranging from ‘not relevant...